Fashion, quite often, is a mirror or reflection of the times. And Sharam Sharei, the founder and president of Barcelino Continental Corp. the Bay Area’s premier retailer of upscale international clothing for men and women, is certainly an authority on this subject.

Ever since he came to San Francisco in the sixties, Sharei has seen fashion trends come and go, reflecting the mood and spirit of the decade – the turbulent sixties, the jeans-crazy seventies, the upscale eighties and the “casual Friday” nineties. Despite all the fads, – from minis to midis to platform shoes to combat boots – there is one constant in fashion that never goes out of style, and that is style itself.

Barcelino started out as a single store in San Francisco’s Union Square. Known as the executive menswear specialist, Barcelino expanded in 1995 to include “Per Donna,” a boutique exclusively for high-level career women located two storefronts down from the men’s store. Sharei, after establishing the first Barcelino store at Post and Mason in the late seventies, was steadfast on his mission to enhance the already world-famous fashionable reputation of San Francisco and the Bay Area, by presenting current collections season after season, which would exude a spirit of confidence and the feeling of sophisticated elegance, offering handsomely fresh and distinctive alternatives to an executive’s wardrobe.

At Barcelino, we search the world to select, design, produce, and offer the finest collection of international apparel for sophisticated, fashion-conscious men and women who prefer natural fibers and refined, continental styling over trendy or extremely conservative looks. Up to 70% of Barcelino’s exclusive designs are manufactured in Europe by the same manufacturers who produce for the couture designers. We offer our customers true exclusivity because we do not sell our designs to other stores in the country.